soft

soft

  • soft design is an emerging language of emotional aesthetics where materiality and technology seamlessly converge to create new multidimensional interactions

  • in this area of integration, new sensory-driven aesthetics are experienced through immersive, almost magical settings

  • soft design expands beyond the five senses into a myriad of sensory inputs leading to subjective journeys of beauty, fascination and awe

The soft aesthetic experience finds a sweet spot when new materiality converges with ancient and new technology to create new experiential interactions.

The resulting experiences go beyond the physical and metaphysical senses to reach the domain of the beautiful, the magical and the sublime.

Ep. 01:

How soft Design Was Born and Brought to Light

The first question I am often asked with my books is what inspired me to write them. While there is no one simple answer, here I share with you how soft Design was born and some insights about the process of conceiving the idea, writing and producing the book.

How soft Design was Born and Brought to Lght